Bloomberg Sports Predicts a Big Year in Analytics
The year 2013 has already brought a great amount of news in the world of sports business … a college football champion crowned in the US (The University of Alabama), the settlement of the NHL labor dispute, an increase in soccer’s hold on global fans, record NFL viewership and online activation numbers, and the surge of the NBA’s popularity in smaller markets such as Oklahoma City and Memphis.
Even Major League Baseball, which is in a bit of a lull this time of year, is grabbing some headlines for their new Hall of Fame class. The world of sports never seems to rest, but that’s a good thing for our team at Bloomberg Sports.
In 2012, we partnered with IMG and launched a series of new predictive analytics for soccer fans, among other things. In 2013, we plan to focus on three key areas for sports business:
1. “Stats Insights” – This new blog uses Bloomberg analytics tools to provide fans and the media with the most unique look at all sports, from baseball to soccer, every day. There will be video, charts and everything else you’ll need for watercooler chatter.
2. Predictive Analytics. This is obviously our forte, and we will continue to improve our capabilities across all of the sports we cover.
3. Professional Sports. We have partnerships with nearly every Major League Baseball club as well as clubs in Latin America and Japan – providing them with the analytics and video to make real-time decisions on players and game strategy. The recent decision by Major League Baseball to allow mobile technology in the dugout will lead to even more tech innovation in the game in the coming years, and BSports technology would be a big part of that next wave.
2013 just started, but I’m already thinking about sports in 2014 — the World Cup in Rio, the Winter Olympics in Sochi and a Super Bowl in the New York area. Needless to say, we are excited about the future for both fans and those in the business.
Bill Squadron, president of Bloomberg Sports